Are the Bellagraph Nova Group all that they seem?
Posted on August 19th, 2020 | 63 Comments |
I have thought of Phaedrus’s wisdom more than once when investigating prospective new owners of Newcastle United. Who can forget Rick Parker’s infamous Mackem ‘fakeover‘ where a Sunderland supporting scallywag posed as ‘Richard Parkinson,’ a £250 million textile baron and offshore investor from Ponteland who declared an interest in buying the club for £90 million, promising to turn Newcastle United into a fan’s trust and reinstalling Alan Shearer as manager with a large transfer kitty. Then there was Barry Moat, the mysterious ‘Capital Group’ and several others…
Now I may be wrong, but the latest group linked with a takeover of the Magpies, the Bellagraph Nova Group, seem to be another rather odd contender too. For example, they say their HQ is 10 Place Vendome in Paris, a highly prestigious address like Fifth Avenue in New York or Bond Street in London. However, on closer inspection, 10 Place Vendome is a large office rental space renting many offices to many different clients. It is one of those places where companies who want to seem far more important and prestigious than they really are hire a small office, or even just a ‘virtual’ office or mailbox etc at a highly prestigious central location in one of the great cities of the world so they can use it on their letterhead, online etc to impress potential clients.
As well as this they had only 25 followers on Facebook, 227 on Instagram and 768 on Twitter last time I checked, nearly all coming from Newcastle United fans and media groups since their interest in Newcastle United was revealed. Their site claimed $12 billion in revenue in 2019 from 31 ‘entities’ employing 23,000 people but there is no further explaination, eg are these ‘entities’ owned by the group, part owned, or just managed?
Pretty much everything about them seems to be meaningless corporate PR speak with no substance, eg:
“The strength of our group lies in our individual ability to influence the international community.
“We are creators of new opportunities. We influence the world and we push it towards new and positive horizons.
“Our emblem is the butterfly, the symbol par excellence of endurance and perennial metamorphosis.
“We run into the future and we do it faster than anyone else.”
If they really tried to run faster than anyone else into the future, I think they would actually slow down time but that’s a story for NUFC blog’s physics correspondent.
What is more concrete is that this conglomerate was founded by three former bankers, Nelson and Trevor Loh from Singapore, cousins who both worked for JP Morgan, and the Chinese Evangeline Shen who used to work for Morgan Stanley. The Loh’s went on to form the DORR Group, a private equity group which has been described as “an established consortium with diverse investment holdings across multiple industries, such as healthcare, financial holdings, consumer technology, and luxury lifestyle. Meanwhile, Evangeline Shen, formed the Bellegraph group, described as “an established multinational company that has business activities across various industries, such as Luxury, Consumer Lifestyle, Financial services, and Real Estate.”
However, when trying to delve deeper, everything just gets into repetition of the same kind of vacuous PR nonsense of the kind quoted above, for instance they also claim to be a “360 degree lifestyle platform on the world stage” whatever that means? Nothing seems to be ‘real.’ I’m not saying that these individuals are not highly successful entrepreneurs who have built up a significant portfolio of investments, but I fear from previous experience as a Newcastle United fan of long standing that they could be another group using Newcastle United takeover speculation as an entree into the worldwide coverage the English Premier League and its gossip receives.
But I may be wrong.
“We run into the future and we do it faster than anyone else.”
If they really tried to run faster than anyone else into the future, I think they would actually slow down time but that’s a story for NUFC blog’s physics correspondent.
Hugh, you are our physics correspondent, what is your view?