Where have all the fans gone?
Posted on September 27th, 2010 | 104 Comments |
I don’t mean going back to the Keegan era when we had a long waiting list for season tickets but only a 36,000 seater ground. In fact even as recently as just a few seasons ago it was pretty hard to get tickets for home games.
You were either consigned to the heavens in level seven, or if you were really lucky and got in there really early then you could maybe grab a spot in another part of the ground. It was never guaranteed though and more often than not those people searching for tickets would have to make do with what they got rather than choosing where they wanted to sit.
The crowd of 41,915 that witnessed the defeat to Stoke yesterday is a far cry from what we used to get in the Premier League, so where have they all gone?
I personally think Sky giving away Sky Sports for free yesterday will have had an impact. A lot of people are suffering in these tough economic times. Many people are worried about the security of their jobs and find it hard to justify going to a game and spending the best part of £50 for the whole experience when they could just watch it on TV for free.
I’m sure that isn’t the only reason mind, and I also believe that the ‘posh seats’ are having an effect. I’m not sure how our corporate figures are stacking up compared to days of old, but I know that they weren’t that impressive last season. In fact I would say that the highest percentage of empty seats had something to do with the amount of corporate interest that relegation cost us. I’m not so sure that we have got all of that back yet.
Then there are the people who don’t want to go whilst Mike Ashley remains in charge. It’s their decision of course, but I know of a few people who feel that way. I was one of them, but now I have put my little protest on the backburner and will be back at SJP whenever I can make it next. My nephew remains staunchly defiant though and still hasn’t gone back despite the fact he lives in Newcastle. As I say, it’s his choice I guess.
All of them factors, plus more that I have probably missed, combine to at least explain part of the reason for our dipping attendance. So far we have averaged 45,019 over the three games, which is not shabby by any stretch of the imagination, but there is still room for improvement. How to improve it is the question though.
One way to improve it is by opening up cash turnstiles, although I’m not sure if this is a possibility in the Premier League. It should be, but what I mean is that the police will probably want to know how many people are going to be there so they can get the right amount of bizzies in place to control things. It’s silly, and I’m not sure it’s right, but it wouldn’t surprise me if it was.
Even if that attracted just one thousand fans extra on the day of the match it would be a success. To be fair, if it just attracted one extra person it would be a success in my opinion, although no doubt the accountants would disagree with me.
We are at a time where, in my opinion, clubs have to do that bit more to force people to part with their hard-earned cash. Even Manchester United didn’t manage to sell as many season tickets as they usually do and had to revise their forecasts downwards, so we aren’t the only team that is struggling to shift tickets.
I just love to see a full St James’ Park, as all of us do I am sure. I’m also sure we will get a full house for the derby on October 31st. It’ll be interesting to see what kind of gate we get against Wigan though. It’s a Saturday, 3pm kick-off, a normal kick-off if you will, so it should give us a true reflection of what we can expect without the flashiness of free Sky TV to alter the figures.
My guess (and I realise predictions aren’t my strong point :D ): 49,000.
I would think it is probably as you mentioned, a combination of all factors. But, I strongly suspect economics has a lot to do with it.
Right now the US is experiencing an interesting phenomenon with regards to American Football. TV Viewership ratings are going better than expected this year and are at all time highs in some cases. 2 arguments I’ve heard for this: The cost of tickets (sometimes over $400 to take a family of 4 to one game) can no longer be justified in an error of economic uncertainty. I live only an hour from San Francisco and Oakland, and could in theory, go to see either the 49ers or Raiders play on any given Sunday. But that’s an expensive day out (tickets, food, parking, gas, bridge toll). So, I would say economics are probably the biggest influence there.
But, the other theory I heard, and one I quite agree with, is that the product (the TV Show) is just so darn good now. Instant Replay, multiple camera angels,including the sky-cam, and other qualities, make it far easier to just stay at home or meet friends at the watering hole for a lot less quid.
Could it be that (forgive me) soccer on TV is experiencing the same phenomenon? I love watching the games, and as much as I would love to get over to England to watch Newcastle, I am just as excited to stay home and watch it with my girls. The replays and commentary allow me to enjoy some aspects that attending a live game can’t.
Just my $0.02 worth.