Newcastle United’s new training kit sponsor – Sports Direct!
Posted on July 5th, 2012 | 47 Comments |
This adds to the company’s existing sponsorship of St James’ Park stadium, the pitchside hoardings, the roof, the walls, the players’ tunnels, the dugouts, the Benton training ground, Kath the tea lady and so on.
The amount agreed for the latest “sponsorship” remains uncertain, but whatever it is, here’s hoping that it’s at least something. Despite finishing in the top five last season, qualifying for the Europa League, and reaching complete saturation in terms of sponsorship opportunities, Newcastle United still receives one of the lowest amounts in sponsorship revenue in the Premiership, and is currently £140 million in debt, the highest figure in it’s history.
It is also uncertain whether the new Sports Direct patches will be appearing on the club’s matchday kits in the coming season.
Poll
If Ashely wants to put Sports Direct on the stadium and training kits, fair enough, but please pay a specific known amount of money for each. Everyone can say oh he spent so many millions and gave out so many loans to NUFC so he has the right to do so. He does, but he is actually depriving the club of income on the basis that if someone else were to sponsor the training kit as well as the stadium then the club would get more money. We should be trying to sell the sponsorship rights to someone now since we are flying high and are in Europa we could get top dollar for that. I am just frustrated that the club isnt going that avenue and we are just free advertising for Ashley. Maybe if we get a few more million from that we would have more money available to us. Everything is tied to one another.