Archive for tag: St James’ Park.

Newcastle United’s commercial revenue is only half what it should be

October 2nd, 2013 | 57 Comments |

Sports Direct signs at SJP.
Sports Direct: Only using ‘unused’ advertising space.
Inspired by members of the NUFC board saying Sports Direct only takes up unused advertising space at SJP, as well as Newcastle United’s lousy commercial revenue figures, I decided to do a little number crunching and research.

Referring to figures from other clubs using Deloitte’s “Annual Review of Football Finance” and all the other sources I could find, as well as looking at other revenue streams for the club using the club’s last published accounts. I estimate that as per Newcastle United’s last published accounts (for the 2011-12 season), the club is only getting just over half the commercial revenue it should be.

According to my research, if Newcastle United were an average Premier League club with around 27% of the club’s revenue coming from commercial sources such as shirt sales and sponsorship, we should be getting around £25 million per season in total when we are actually only getting only a paltry £13.8 million. Having written that, with the third highest average attendances in the Premier League, some might say that these figures could be skewed somewhat as Newcastle United might be expected to get a higher percentage than normal from matchday revenue. However, they were exactly the same as the average for the whole Premier League, around £21.5 million of £93.3 million, or 23% of total turnover. (more…)

Plenty in reserve? Pancrate to play in free Newcastle v Hartlepool game.

November 17th, 2009 | 14 Comments |

Pancrate ready to seal a deal?
Pancrate ready to seal a deal?
It’s a cold, damp and blustery day over here in Newcastle, so what better way to spend your evening than to go and watch a reserve game eh? Well that’s what the Bowburn branch of has decided to do tonight, and I’ve even roped in my old man to come and keep me company.

Of course, it’s free and we’re playing Hartlepool United so there’s a little bit of local rivalry going on, particularly as my mate supports them. So there are two good reasons to go. Plus they’ve moved the venue from Whitley Park (where yours truly used to grace the beautiful turf, back in the day) to St James’ and have opened up the East Stand to supporters. That makes it a bit easier with me being in town already.

It’s admittedly been a while since I took in a ressie game, and it gives me a chance to see some of the young ‘uns that I haven’t seen play a full game. Mind you, I’ve once again managed to miss out another potential 90 minutes of football for Nile Ranger because he’s away with England U19s. I’ll also miss out on seeing Shane Ferguson, Callum Morris and Brad Inman who are all away representing their respective countries. (more…)

Ashley gets Moat vote?

November 15th, 2009 | 9 Comments |

Great minds think alike?
Great minds think alike?
Having so far failed in his efforts to raise the funds to tempt Mike Ashley into selling Newcastle United to him, Barry Moat has now gone on record to suggest that the famous St James’ Park name wouldn’t necessarily have been safe in his hands either. It appears he can see exactly what Ashley is doing and why he’s doing it, and it could have been part of his business strategy had he been in the position.

Speaking to Sky Sports News, Moat said:

“I think you have to explore things like naming rights, you have to do that.

“Unfortunately we live in a world where football is big business, and the gap between the Championship and the Premier League is getting bigger all the time.

“So you have to do things to close that gap. We need to get back up to the Premier League as quickly as possible.

“I think if you have to do some of those things, by taking the commercial benefit of a sponsor, then as far as I’m concerned if that gets the right players on the pitch, gives you the right entertainment on a Saturday, then where do I sign?” (more…)

Who goes? You decide…

November 9th, 2009 | 32 Comments |

A couple of apologies first. One for introducing Marcus Bentley’s dulcet Big Brother tone into your head and secondly for perhaps once again putting the cat amongst the pigeons on a sensitive and potentially divisive topic. The topic? Well it’s the topic of whether or not you’re doing your duty by Newcastle United in attending games or staying away. And if you do, how much are you allowed to complain before you stop becoming a supporter and instead become a destroyer?

Other far more respected and established writers on sites, such as True Faith and .com have had their say on the matter, and each offered only limited advice as to the right actions to take last Saturday, effectively a ‘follow your heart and your instincts’ theme. I wanted to actually write this before the Peterborough game but for the very reason I almost missed the game, I didn’t get chance. With all that has happened recently, this is one game I wanted to be at. I wanted to see if the majority of my fellow supporters felt as indignant as I did/do. But due to my daughter’s fifth birthday I nearly didn’t make it. But I was issued a late afternoon pass and offered the blessing of the two ladies in my life to go and enjoy myself. And of course therein lay the issue. (more…)

Furious Freddy blasts Ashley’s latest scheme.

October 30th, 2009 | 78 Comments |

I wouldn't do it
I wouldn't do it
Former Newcastle United chairman Freddy Shepherd has blasted Ashley over his plans to sell the stadium naming rights.

Freddy said:

I suppose nothing surprises me about the current regime, so news they are ready to sell the naming rights isn’t exactly a shock.

I appreciate we are living in a commercial world, but there are some things money can’t buy.

St James’ Park is one of the most famous stadia, not just in Europe but in the world. You can go anywhere and everyone knows St James’ Park is the home of Newcastle United. The two are synonymous.

I just can’t imagine St James’ Park being called anything else. Whatever next? Why don’t they just go the whole hog and change the name of the club itself?

Fans will be horrified, angry and upset about this. They’ve had to put up with a lot in recent months, but this is just another blow.”

Well, quite, but let’s not forget that Freddie Shepherd described Ashley as “an excellent custodian of Newcastle United’s heritage” when he sold his shares to him a few years ago. Not his best call eh? (more…)