Wonga: Sinking their teeth into the North East. A radio programme which is well worth listening to if you’re a Newcastle United fan is BBC Radio Four’s “the Lending Game,” a 40 minute look at Wonga’s controversial sponsorship of Newcastle United.
This is what the online blurb for the programme says:
“As Wonga moves into the mainstream with its sponsorship of Newcastle United, is the so-called payday lender responding to, or shaping, changing attitudes on money and morality? Chris Bowlby goes back to his teenage home on the Tyne to look at the rise of Wonga through the lives of the Toon Army.”
Amongst other things, it contains a fairly revealing interview with Newcastle United financial director, John Irving, who told Chris Bowlby that the clinching factor for working with Wonga was the company’s desire to “work with us on fans, the Academy and the Newcastle United Foundation,” who work with the Wonga customers of the future, youngsters from underprivileged families in the North East. However, the interview with Irving is abruptly halted later in the show by a female press officer (possibly Wendy Taylor) when the interviewer brings up controversial subject of former refusenik, Papiss Cisse, who was still in discussions with the club over wearing the shirt when the programme was being made. (more…)
Joe Kinnear welcoming new signing Loic Remy to the club.Speaking in another ‘exclusive’ interview with Mike Ashley’s Sports Direct News, Alan Pardew was repeating his protestations that Joe Kinnear was only brought into the club to work on the financial side of transfers like Derek Llambias before him.
Anxious to reassure worried fans that he is still in charge of all football matters (please kill us), and that Kinnear was only brought in to make life easier for himself and Mike, Pardew explained:
“It’s quite simple really, it’s not too different to what we had before with Derek Llambias. Mike and Joe work the finances of the football club. Therefore I have to make sure, with Joe, that we’re approaching players in the right financial bracket for us and that we’re doing the right amount of scouting.
“Joe’s job is to co-ordinate that and put it all together. So he has my input, he has Graham Carr’s views and also Mike’s opinion as well in terms of the finance.
“Basically, he gives me a ballpark figure of the sort of player we can perhaps afford and me and Graham give him the targets we think it works for. Joe then works towards finding a solution and it’s as simple as that.(more…)
Pardew: Knock-on effect of French success.In the second installment of his exclusive interview with Sports Direct News (the first is here), Newcastle United’s manager, Alan Pardew, revealed that French players are attracted to Newcastle United because both they and their agents have seen how successful other French players have become after joining the club.
With players such as Hatem Ben Arfa, Yohan Cabaye, Mathieu Debuchy, Mapou Yanga Mbiwa and more abandoning French Championship winning sides such as Marseilles, Lille and Montpellier for a chance to come 16th in the Premiership, Pardew described the “knock-on effect” this has on other French players who want a taste of the same success.
He explained:“Sometimes there is a knock-on effect when you get good quality in a certain place.
“It might be Germany but for us it’s France and there has been this knock-on effect.
“When French players do well here other French players then assume it will be an easier course for them to come in to the Premier League.(more…)
.“It’s a big statement by Wonga to say: ‘We want the naming rights and we’re going to give it back to the fans and the community’.”gushed Derek Llambias.
“Getting the St James’ name back is fantastic. It is a clever move in terms of getting fans in a good place.”
“For so long, Llambias and owner Mike Ashley were associated with taking unpopular decisions (“We started off poorly,” he admits) but the announcement of a controversial deal with Wonga yesterday was significantly sweetened by news about the stadium name.” purred the Journal’s Mark Douglas.
Yet the sums just do not seem to add up. It was trumpted by Llambias that the new sponsorship deal with Wonga would be the club’s “biggest-ever commercial deal.” and when asked if the total deal amounted to £8 million per season, he acknowledged that sum was “not far off.” £6 million of this is going into the main shirt sponsorship side of the deal. As I pointed out in this earlier piece, this is actually slightly below the mean figure of £7.36 million for Premier League shirt sponsorship. However both Wonga and Llambias have made much of the fact that a further £1.5 million will go into the club’s Benton Academy and the Newcastle United Foundation, where Wonga will be getting involved with future customers local youngsters from underprivileged families. (more…)
Papiss in his new W(r)onga shirt and “Sisse” boots.It seems there’s a grand conspiracy to make me look like a complete arse at the moment.
Just before I finally had my most recent blog, “We’re still in the dark about Cisse and Wongagate” published on metro.co.uk, Cisse came out and spoke for the first time on his war on Wonga, saying:
“It has been a very difficult time for me and the Club, and also for the fans. I have had some useful discussions with my Club, my family and Islamic teachers in the last few weeks. After a huge amount of thought and reflection I have made the decision to follow my teammates and wear the kit.
“Now I think it is important for the team and the fans that we concentrate 100 per cent on football. Although I did not go to Portugal on the training camp, I was back here working hard on my fitness and preparing for the start of the new season. Since then it has been great to be training with my teammates again. I feel great and ready to go, and cannot wait to be out there against St. Mirren on Tuesday and to play my part for the team.”(more…)
