Good club communication is about knowing when to shut up
Posted on January 15th, 2011 | 51 Comments |
But I think that’s an oversimplification.
Recently we had some snow down here in the South West of England where I live and – coming from the North East myself – I find it astonishing that the merest icing sugar-like coating of snow can bring the South West to a complete halt.
People spend hours looking up at the sky wondering what this white stuff is and, when told it is something called snow, they dash inside to look it up on the Internet.
No traffic moves of course – mainly because people have confused the phrase “can’t get the car out because of the snow” with “can’t be bothered to get out of bed” – which ultimately led to me getting no post for a week just before Christmas.
When Health & Safety had finally decided that there was no longer any danger of him tripping over a snowflake, the postman eventually resumed his rounds and I managed to have a chat with him.
He explained that they had loads of post to catch up on and that we’d be getting two deliveries a day for a while in order to allow them to do that. This was information I wanted.
He then went on to offer all manner of excuse for the failed deliveries, adding that he’d had a rotten Christmas himself because he had burnt the turkey and his wife had run off with a pygmy window cleaner from Indonesia. This was information I didn’t want.
Which brings me back to Newcastle United and the communication we expect from the club. It isn’t a simple matter of how much information we get from the club, it’s a matter of what that information is.
Remember when we moaned that Mike Ashley and Derek Llambias never told us anything? They then had a change of heart and started attempting to communicate. Some of it was useful, such as Ashley’s ‘Arsenal model’ plans to build an extensive scouting network and find young, upcoming talents.
Some of it wasn’t so useful though. In fact Ashley and Llambias began to put their feet in their mouths so often that we began to wish they’d shut up again. Which they eventually did.
Compare if you will Chris Hughton with Alan Pardew.
Chris kept as much as possible of the ‘bad stuff’ behind closed doors, never criticising players in public and simply refusing to engage with the press on anything that might be deemed ‘controversial’.
Alan Pardew by contrast has hardly shut up since he got here. Some of the stuff about his plans and aims has been useful, but I’ve found his willingness to have a go at players in public and adopt a demeaning attitude towards them to be unwelcome.
It certainly can look like we’re never happy, not hearing enough from Hughton yet complaining at what Pardew has to say, but I think that’s the oversimplification I mentioned at the beginning.
It’s not just the amount of information we receive that’s important, it’s the content too.
I’m all for Alan Pardew talking to us regularly, but surely a moment’s thought would tell him that criticising players in public will win him no friends and publicly airing his distaste at Jose’s texting activities serves no purpose, wouldn’t it?
well at least he isnt doing a JFK