St James’ Park to be renamed “Sports Direct Arena.”
November 9th, 2011 | 82 Comments |

Earlier today, Times journalist Tony Evans Tweeted about the name change on his Twitta site, but it was later withdrawn amidst further rumours that the news had been embargoed by the club and a request made to remove it. Meanwhile, there were also suggestions on Radio Five live today that the “Geordie Soap Opera” would be in full flow “sooner than we think” after the recent calmness on that front.
Whilst it hasn’t been officially announced yet, from previous experience, it would hardly be surprising to see Mike Ashley and Derek Llambias using the club’s current success in the Premiership as a good time to make yet another crass and awful announcement which further denigrates the club. (more…)