Archive for tag: Jonathon Gabay.

Renaming hailed ‘a good thing’ whilst Northern Rock flips the bird at shirts deal

November 12th, 2011 | 61 Comments |

Northern Rock pull out of Toon shirt sponsorship.
To be replaced by Sports Direct?
Newcastle United’s stadium renaming farce has caused quite a stir, although a ‘top marketing consultant’ hails it a success. Meanwhile Northern Rock have pulled out of the shirt sponsorship deal early. Are the two events related?

A marketing gadgie called Jonathon Gabay, who is – according to his website – “trusted by some of the world’s top brands”, has hailed the St James’ Park renaming debacle ‘a good decision’. This might be expected because, according to The Journal, he was ‘unofficially consulted’ about the renaming by the club. Anyway, he said:

“It’s a good decision because of what it’s going to do.

“I couldn’t say what sort of company will come forward. That’s not for me to say but I think there will be a lot of brands that realise the opportunity.

“I already believe sponsors will know what a great place the North East is – the region, the football, the fans – and being associated with that is a fantastic opportunity for brands.

“If there were a suitable brand then I couldn’t see how it can be something that the fans wouldn’t like if the money would be put back in the club to help them do even better.”

And with that last sentence he perhaps hits the nail on the head with: “if there was a suitable brand”. (more…)