What's in a name?Newcastle United owner Mike Ashley’s bright idea to change the name of St James’ Park to ‘The Sports Direct Arena’ is still dominating the Toon news.
Just as Ashley was seemingly gaining some ground with fans after a fantastic start to the season on the pitch, it seems he’s now off a lot of peoples’ Christmas Card lists again thanks to his idea to turn St James’ Park into a shrine to Sports Direct.
Ashley’s popularity is a bit like a game of snakes and ladders. We climb a few ladders here and there as things improve a bit, only to land on an enormous snake and go right back to the start.
Various newspapers, pundits, ‘blogs and of course fans have been having their say on the whole name change issue. Even the Council have said they’re not going to recognise the name change as far as they’re concerned. The Council’s statement read:
“The name of St James’ Park has been synonymous with Newcastle United football club and the city for over a century.
“It is recognised around the world and the decision to change it, without consultation, will upset the overwhelming majority of fans who loyally support the team week in and week out.(more…)
Mike Ashley: Has he lost all credibility now?After the uproar of the announcement this morning and much discussion with the lads at work, I’ve come to the feeling that Ashley has completely lost any trust that he has managed to claw back over the past few months.
As a previous nufcblog.org article has already pointed out, Derek Llambias has previously gone on record and stated that the St James Park would never be dropped from our grounds name. Bet he regrets putting that comment in the press now.
I honestly think the timing of this announcement is terrible. Newcastle are finally getting themselves back onto an even keel, why risk upsetting the apple cart?
I’m also none too impressed about the way he has suckered people into committing themselves to additional cheap season tickets, and then made the announcement about changing the name. He knows people have paid good money to be there, so there won’t be any risk of financial loss by mass walkouts. I’m sure there will be a few belated protests, but to be honest it’s not going to change anything. (more…)
Mike Ashley: Shrewd? Or just plain lucky?I think I am more upset that I’m not as upset as the majority of fans are about the nasty re branding of St James Park.
I was surprised to see the new name as I thought it was going to be blah blah blah @ St James Park, but we all knew this was on the cards and I’m afraid it’s a fact of modern day business winning over football tradition.
Unfortunately the stadium rights are there to be sold and its now a complete package that basically says your name on the roofs, on the inside, on the outside and on the name for the right price (I’m so pleased Ashley doesn’t own Kit Kat as well!) I am gutted but that dominant, mighty fortress and jewel in the Geordie crown will always be St James’s Park to me and I’m sure I’m not alone in thinking this.
What interests me more is that this seems like Mike Ashley has thought about what hes doing first and finally has a strategy in place for Newcastle United football club. Most entrepreneur’s like him are years in advance when it comes to business strategy and with the timing and leaking of this with things the way they are makes sense as it will probably all have died down come the Manchester City game? It also asks the question do we have a long term plan in place, ie buying cheap players with something to prove, no big contracts, selling players at the right time etc… (more…)
Derek Llambias: Absolutely full of it.With the news that Newcastle United will be changing it’s name to “Sports Direct @ St James’ Park”, the Managing Director of the club, Derek Llambias, has sought to reassure fans that the St James’ Park name would remain so long as he and current owner, Mike Ashley “reigned” at the club.
Firstly though, he told BBC Radio Newcastle about how this would be a “showcase” to lure prospective outside sponsors would would bring much needed revenue into the club saying:
“We will showcase Sports Direct until the end of the season,” then adding:
“I’m sure we’re going to get a sponsor in for next season.”
When asked if the name “St James’ Park” would always remain, Llambias then reassured fans by responding:
“Absolutely. In our reign, absolutely.”
“It’s adding to it, and if it brings in a good chunk of money to the club, that goes straight to the team, then do you know what, it’s a revenue we should look at.”(more…)
Will a name change be the next step?Now confirmed rumours have been circulating around the rumour mill today that Newcastle United will shortly make an announcement that St James’ Park will known in future as the “Sports Direct Arena”.
Earlier today, Times journalist Tony Evans Tweeted about the name change on his Twitta site, but it was later withdrawn amidst further rumours that the news had been embargoed by the club and a request made to remove it. Meanwhile, there were also suggestions on Radio Five live today that the “Geordie Soap Opera” would be in full flow “sooner than we think” after the recent calmness on that front.
Whilst it hasn’t been officially announced yet, from previous experience, it would hardly be surprising to see Mike Ashley and Derek Llambias using the club’s current success in the Premiership as a good time to make yet another crass and awful announcement which further denigrates the club. (more…)
