Newcastle United, Mike Ashley and eternal recurrence
July 1st, 2015 | 335 Comments |
Let us think this thought in its most terrible form: existence as it is, without meaning or aim, and yet recurring inevitably, without any finale in nothingness: “eternal recurrence.”
Friedrich Nietzsche – The Will to Power
I quoted the great proto-existentialist philosopher there because it seems such a perfect summary of all that Mike Ashley has to offer Newcastle United fans, in the past, the present and in the future; existence as it is, without meaning or aim, and yet recurring inevitably This includes the humiliation of being lied to and treated as fools on a regular basis, and paying hundreds of pounds for the privilege in many cases. Mike Ashley’s latest alleged overhaul is just as superficial and dishonest as the previous ones, which is why everything coming out of the club must be so strictly controlled. In his hubris, Ashley still hasn’t learned that a Premier League club the size of Newcastle United has to be like Rolls Royce, not Sports Direct. The faces might be different, but the thinking which has taken Newcastle United nowhere is still the same, recurring inevitably. (more…)