Archive for tag: St James’s Park sponsorship.

What happened to the name change @ St James’ Park?

August 1st, 2010 | 82 Comments |

Where is the money?
Where is the money?
Ok, I apologise if any of you feel that I am covering over old ground here, but it was mentioned the other day by someone and it got me thinking.

Whatever happened to the name change that was supposed to be happening at St James’ Park?

Most of you will know what I am talking about when I mention this, but for those who don’t, I am referring to the decision that was taken by Mike Ashley some time last season to sell off the naming rights to St James’ Park. The theory behind it was purely business, with the aim being to increase revenue coming into the club. Cynics may suggest that the decision to advertise the name change using Ashley’s Sports Direct label was just a ploy to increase awareness in his own brand rather than trying to promote an opportunity for another business to increase their own brand awareness through our club. Anyway, are those plans still in the pipeline, or have they died off? (more…)