Archive for tag: Sports Direct signs.

Newcastle United’s commercial revenue is only half what it should be

October 2nd, 2013 | 57 Comments |

Sports Direct signs at SJP.
Sports Direct: Only using ‘unused’ advertising space.
Inspired by members of the NUFC board saying Sports Direct only takes up unused advertising space at SJP, as well as Newcastle United’s lousy commercial revenue figures, I decided to do a little number crunching and research.

Referring to figures from other clubs using Deloitte’s “Annual Review of Football Finance” and all the other sources I could find, as well as looking at other revenue streams for the club using the club’s last published accounts. I estimate that as per Newcastle United’s last published accounts (for the 2011-12 season), the club is only getting just over half the commercial revenue it should be.

According to my research, if Newcastle United were an average Premier League club with around 27% of the club’s revenue coming from commercial sources such as shirt sales and sponsorship, we should be getting around £25 million per season in total when we are actually only getting only a paltry £13.8 million. Having written that, with the third highest average attendances in the Premier League, some might say that these figures could be skewed somewhat as Newcastle United might be expected to get a higher percentage than normal from matchday revenue. However, they were exactly the same as the average for the whole Premier League, around £21.5 million of £93.3 million, or 23% of total turnover. (more…)

Is this really the new Newcastle United East Stand sign?

September 14th, 2011 | 70 Comments |

St James' Park East Stand sign.
Well known Newcastle United site have posted the image you see here of the new sign over St James’ Park’s East Stand, much favoured by pensioners with tartan lap rugs and flasks of tea, and myself I may add. But I digress…

The picture, posted by “KM”, was supposedly taken on Wednesday, September 14th, and as you can see, the sign isn’t quite “exactly the same” as the club claimed in a statement. The lettering has been italicised to fit in with the much more important Sports Direct signage which will now be flanking it.

Toon blogger, Steve Wraith, claimed on his Twitta around a week ago that when completed, the sign would read:

“(puma logo) sportsdirect newcastle united sports direct (puma logo)”

And he certainly seems to be right so far. However time will tell once and for all when the Blackburn game referred to above takes place on Saturday, 24th September. (more…)